Search
Engine Optimization
Search
engine optimization is a very useful online marketing strategy.
Essentially, it is about adding finely tuned keywords to web pages
of a web site. When done properly, millions of online web searchers
can find the corresponding web site among millions of top search
results. http://www.optimize.com.au
Search
Engines
"
Create pages designed for each specific engine because different
engine has its unique likes and dislikes.
" Always be up-to-date with search engines because they change
their ranking algorithms quite frequently.
" Search engines like simplicity because simple web sites do
not use techniques that confused the engines.
Search
engine optimization software
Priority Submit
- Express Search Engine Inclusion Service:
Choosing Keywords
"
Optimize each page for one or two keywords only because in order
to have a top ranking for a keyword, that keyword has to be used
through out tags and body text, and arrive at an appropriate "keyword
weight".
" Use two-word or three-word keywords instead one-word keywords
unless they are unique, like "JavaScript". One-word keywords
can sometimes be misleading and searchers know that they will get
better results with multi-word keywords.
" Beware that some search engine are case sensitive so to ensure
that the approach to each engine is ideal, try to search a keyword
in that engine in all variations: all uppercase, all lowercase,
and upper- and lowercase. If the results are different for some
or all, then need to include those variations of the keyword in
the web page's tags for that engine.
" Find tune a keyword such that it reflects the content of
the web page by targeting traffic which is looking for that particular
web page. Utilize keywords that most searchers use, and also closely
match the web page offering.
" Use longer variation and plural of the keywords because most
search engines parse words for their roots, removing all prefixes
and suffixes (word stemming).
Keywords
Relevancy Factors
- Prominence. How early in a web page's title, description, body text,
and so on does a keyword appear? By using keywords early in the
tags and body text, increasing its prominence, thus improving the
relevancy.
- Frequency. How frequently is a keyword used in the tags or
body text? Be careful about repeating keyword in any tag. If repeated
too many times could be accused of "keyword stuffing".
- Keyword Weight. How many times a keyword is used in relation
to the total number of words on the web page?
- Proximity. How near the keywords are placed in relation to
each other? As a rule of thumb, keep keywords near to each other.
Keywords
Placement
"
Title tag.
" Meta description tag.
" Meta keyword tag.
" Headline tag.
" Alt tag.
" File name.
" Link text.
" Body text.
Remember the prominence of keywords
- Make the first
twenty-five words in the body text keyword rich.
- Search engines retrieve the first few lines of the web page
to use as the description of the web page in the search results,
be sure to not only put a number of keywords in there, but also
make that text inviting.
- Spread keywords throughout the body text
in natural sounding paragraphs, keeping some fairly close together
for proximity's sake.
- Put keywords toward the end of the text as
well.
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